adidas has officially unveiled the adidas Dame 5. Damian Lillard’s 5th signature shoe with the brand is designed for ultimate control, focused on comfort, stability and traction.
People’s Champ (Feb. 1): Celebrating Dame’s passion for boxing, People’s Champ pulls on both classic boxing elements and Rip City for color inspiration.
All Skate (Feb. 1): Growing up in Oakland, everybody skated. All Skate takes a different spin on skate culture and one of Dame’s favorite off-court hobbies.
YKWTII (Feb. 1): Dame Time. Lillard Time. No matter the label, You Know What Time It Is. YKWTII pays homage to one of the league’s most clutch scorers and his infamous celebration.
Suga Gee (March 1): Honoring Dame’s mom Gina aka Suga Gee with one of her favorite colors
DameGoose (April 5): Inspired by his favorite childhood bike, DameGoose features unique colors from the one that almost got away. “Somebody stole that bike, and I went searching. We went around the neighborhood and found it. You ain’t keeping this one. That’s ours.”
La Heem, The Dream (May 3): Designed with black and gold accents, the colorway features “La Heem” and “The Dream” along the heel and outsole. “La Heem is my alter ego. It’s a Muslim word, but it just started cause my cousin would always say La Heem. It [represents] the best of the best. It’s a Muslim word that means to be ahead of or to be passing. It’s kind of [become] my thing. It’s like everything else I do, I’m La Heem.”
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