Over the Memorial Day weekend, adidas Skateboarding and BEYOND THE STREETS, in partnership with Juice Magazine, officially celebrated the recreation of the iconic Venice Pavilion with a BBQ-style block party showcasing the best of Venice Beach’s skateboarding, graffiti, and music scenes with an all-star skate jam and concert.

adidas Skateboarding and BEYOND THE STREETS released a new video that highlights the high energy day party with a punk rock skate pit and special musical performances by Venice Beach bandsEXCEL and THE SHRINE alongside DJ sets by Pat Hoed, aka Adam Bomb (Final Countdown) and the release of Ric Clayton’s Welcome to Venice with a book signing.


Venice Beach legends and friends in attendance included Jesse Martinez, Aaron “Fingers” Murray, Marty Grimes, Estevan Oriol, Herbie Fletcher, Rick Kosick, Joey Tran Vo, Josh “Bagel” Klassman, Jayme “Vision” Burtis, Ivan Hosoi, OG Slick, Dibi Fletcher, Gary Wong, Shawn “Lefty” Lucero, Carter Slade, Paul Schmitt, Jim Gray, Bruce Thomas, Victor Blue, Tristain “Lil Red Dog” Welch, Kelly Jackson,and The Daggers, Masao Miyashiro.

Pro skateboarders Christian Hosoi, Eric “Tuma” Britton, Bennett Harada, Ryan Simonetti, Chris Roberts, Weeman, Daniel Castillo, Greyson Fletcher, Lonny Hiramoto, and Vincent Luevanos made guest appearances and smashed up the walls of the Venice Pavilion installation.

Skateboarding Hall of Famers on hand to commemorate this unique and historic event included: C.R. Stecyk III, Eric Dressen, Laura Thornhill Caswell, and Jeff Ho, as well as Skateboarding Hall of Fame proprietor, Todd Huber.

Many of the next generation Venice skaters were on hand to rip-ride with the legends of the West Side, including: Shota Kubo, Julian Martinez, Endless Hosoi, Classic Hosoi, Jayce Murray, Dez Murray, Tye Trujillo, Quinne Daniels, Taiyo J Lee, Tommy Calvert, and Jake Familton.

Grammy Award-winning musician Robert Trujillo of Metallica and Oscar nominated actor Rob Reiner, as well as Dante Ross, one of the Top 25 Greatest A&R reps in hip-hop history, made the scene. Louiche Mayorga, original bass player of Suicidal Tendencies, and superstar drummer, Joey Castillo, were front and center to celebrate the legacy of the Venice Pavilion.

images: Beau Roulette and Dan Levy, Terri Craft, Chris Hooten, Dave Barker, and Chris Dangaard for © Juice Magazine

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