NHL All-Star MVP Brock Boeser Joins Team adidas

adidas recently announced a multiyear partnership with 2017-18 NHL All-Star Game Tournament MVP and 2017-18 Calder Trophy (Rookie of the Year) finalist, Brock Boeser of the Vancouver Canucks. With the new partnership, Boeser will be featured in a variety of adidas marketing campaigns.

“adidas really feels like a family and the brand has a ton of momentum – I just knew I had to be a part of this team and this energy and excitement,” said Boeser. “adidas Hockey is doing things different, while embracing and showcasing the passion and culture of the sport and I’m honored and excited to be joining the brand and their roster of elite hockey athletes.”

With his unique style of play and speed on the ice, the electrifying Canucks’ right winger was second among rookies with 750 points (2-61-45-21-15 with 82 games played), named NHL® Rookie of the Month for November and December, won the 2018 NHL All-Star SuperSkills Accuracy challenge and was named the 2018 NHL All-Star Game Tournament MVP.

 “Brock is an MVP on and off the ice and he embodies adidas Hockey with his speed, creativity, and personality on and off the ice,” said Dan Near, Sr. Director of adidas Hockey. “If you know Brock’s story, then you know he’s a great ambassador for the game, for adidas Hockey and for the next generation of hockey creators. We are thrilled to partner with Brock and welcome him to the adidas family.”

Born and raised Burnsville, Minnesota, Boeser was selected 23rd overall in the 2015 NHL Draft™. The 21-year-old phenom played college hockey for the University of North Dakota, where he was the NCHC Rookie of the Year (2015-16) and went on to represent Team USA in the 2016 World Junior Championships, where he helped the team win a bronze medal.

Boeser joins the adidas Hockey roster that includes 3-time Stanley Cup® Champion (2009, 2016, 2017), 2-time Conn Smythe Trophy winner (2016, 2017), 2-time Olympic Gold Medalist (2010, 2014) and 3-time Ted Lindsay Award (2007, 2013, 2014),Sidney Crosby of the Pittsburgh Penguins; 2-time Art Ross Trophy (2017, 2018), 2-time Ted Lindsay Award (2017, 2018) and Hart Memorial Trophy winner (2017), Connor McDavid of Edmonton Oilers; Stanley Cup® Champion (2011) and 5-time All-Star, Tyler Seguin of the Dallas Stars; Stanley Cup® Champion (2011) and 4-time Selke Award winner, Patrice Bergeron of the Boston Bruins; Norris Trophy Winner (2013), Olympic Gold Medalist (2014) and 2-time All-Star, P.K. Subban of the Nashville Predators and Norris Trophy winner (2014), NHL Foundation Player Award winner (2015) and 5-time All-Star, Brent Burns of the San Jose Sharks and 2018 Calder Trophy (Rookie of the Year) winner, Mathew Barzal of the New York Islanders.

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