“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” said Matthew O’Toole, Reebok’s president. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
Its’ unknown if she will be getting her own sneaker and apparel collection, but the pair of Reebok Aztrek she is wearing can be purchased today in multiple colorways on Reebok.com. The retail price tag is set at $90 USD.
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