Foot Locker and adidas have come together for a new collaboration in the adidas Made For (AM4) series. The new concept is the first in the series of shoes, powered by adidas SPEEDFACTORY USA and Germany, in which the brands are elevating their partnership to create a revolutionary initiative that re-envisions the future of creativity and speed.
Beginning this month, adidas and Foot Locker will co-create consumer-inspired adidas Made For (AM4) shoes across the country at various local culture and sport moments throughout the year as part of an innovative go-to-market plan, where consumers and trends will help drive footwear creation. The first adidas x Foot Locker, Inc. concept will come to life with the AM4ATL collection of running shoes and cleats. Celebrating the different heritages and cultures of the players that make up a team, the design features a tie dye graphic of unified colors and represents an artistic expression of creators uniting to come together as one. The limited-edition AM4ATL shoes and cleats will make their official debut on some of the best pro football players in the game the week of Jan. 21 in Orlando, Fla.
The limited-edition AM4ATL running shoes will be available on Jan. 28 for $200 USD online at adidas.com, footlocker.com champssports.com and eastbay.com, and in select Atlanta-area Foot Locker and Champs Sports stores. The limited edition AM4ATL cleats will be available on Jan. 28 for $200 USD at adidas.com.
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