adidas Originals has made a huge splash today as they have signed entrepreneur, and style icon, Kylie Jenner as their latest brand ambassador. To kick things off she is the face of the new adidas Falcon campaign.

Its maximalist design seamlessly pairs with Jenner’s own desire for striking palettes and bold designs, with key features including a paneled construction in classic mesh and suede overlays, a molded heel unit, and reflective detailing. The rubber midsole ties the Falcon together, with juxtaposing accents of color on the forefoot and heel to create a confident silhouette that bridges 90s nostalgia with modern energy. This particular pair comes done in a color combination of grey, pink, black, and blue.

When asked about her involvement, Kylie explains: “I’ve always loved adidas and it’s exciting now being part of the Originals family, especially for Falcon”

This new colorway of the adidas Falcon will be available at adidas Originals stores worldwide and on beginning on September 6th.

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