This Is What Nike And Jordan Brand Have In Store For NBA All-Star Weekend

NBA All-Star Weekend is only one week away. To celebrate All-Star Weekend and pay tribute to basketball legends, Nike and Jordan Brand are inspiring and enabling athletes to Own the Game in Charlotte.

Nike and Jordan Brand released a video (see above) highlighting legendary players and every day athletes that strive to overcome obstacles on and off the court – calling upon all to go above and beyond to own the game.

From creative workshops and scholarships to high school game faceoffs, this year’s All-Star Weekend is empowering the Charlotte community to Own the Game at the historic Mint Museum. The Mint in Charlotte will serve as the Owners HQ – the home of basketball innovation, activating ownership on and off the court throughout the weekend.

Throughout the weekend, attendees will be able to:

  • Trial Nike Adapt BB and WhyNotZer0.2 silhouettes. on the onsite basketball court
  • Attend speaker sessions and workshops centered around creativity and entrepreneurship
  • Browse the most popular shoes in Charlotte at the onsite SNKRS* pop-up shop
  • Personalize the 2019 Jordan Brand NBA All-Star Edition Uniforms
  • Create a custom ASW Snapchat lens
  • Shop the full Nike and Jordan Brand 2019 NBA All-Star Collection, as well as graphic hyper local tees designed by young creatives from the Jordan Designers Program, powered by Wings
  • Watch The Patrick School (Elizabeth, N.J.) vs. Cox Mill (Concord, N.C.) and Oak Hill Academy (Mouth of Wilson, Va.) vs. West Charlotte (Charlotte, N.C.) face off

Nike and Jordan Brand are taking it even further to bring the Charlotte hype through to ChicagoNew YorkLos Angeles and Toronto by showcasing the latest and greatest Jumpman innovations.

  • In Chicago: Watch the future of Chicago basketball at the CPS City Championship, test out the Nike Adapt BB and customize your jersey at Station 23 (32 South State Street, Chicago, IL 60603).
  • In Los Angeles: Test out the Nike Adapt BB and attend an All-Star Game viewing party on Saturday, February 16 (620 S Broadway).
  • In New York City: Test out the Nike Adapt BB at Nike NYC (650 Fifth Avenue, New York, NY 10019)

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