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Following Nike’s decision to make Colin Kaepernick the face of their 30th Anniversary “Just Do It” campaign, which they’ve received tons of backlash for, here is the real reason behind it.

In a new commercial titled, “Dream Crazy,” Kaepernick narrates clips of inspirational sports stories from LeBron James’ pursuit to be more than an athlete, Serena Williams on becoming the greatest ever in tennis, amongst others.

Check out the clip below, and look for the full run to debut tomorrow during the first game of the NFL season when the Eagles face the Falcons.

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