In 1988, one of the world’s most recognizable slogans was coined. It was an ode to fitness and courage that has since inspired athletes across the globe to run faster, jump higher, and push past their potential, no matter the obstacles in their path.

This year, the tagline turns 30.

To celebrate the anniversary, this special-edition Nike EXP-X14 from the Just Do It Collection features the tagline’s original font and graphics from its 1988 debut. The shoe features a translucent black mesh upper with orange, white, and grey accents. The shoe also comes with a rubber keychain that draws inspiration from an iconic poster printed the same year.

Look for the Nike EXP-X14 Just Do It Black to release on July 6th for $130.

via: Nike

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