Nike just dropped a new article centered around the importance of their Flyleather material. The “super material” was introduced September of last year, but not much coverage or releases using Flyleather have happened ever since. Looking to educate their consumers on why Flyleather is so imporatnt, Nike had this to say:
Nike’s new Flyleather is a super material. It is made with at least 50 percent recycled natural leather fiber. That matters, because it means Nike Flyleather deftly balances a much-loved tactile quality with an important reduction in the carbon footprint and water usage required to manufacture it.
It’s also cool because — if we’re thinking about the future — Nike Flyleather becomes the answer to retaining the qualities intrinsic to some of Nike’s greatest icons (think the Air Force 1 and Air Jordan 1) with an environmentally responsible process.
Nike Flyleather is good for more than replication too. It has properties — unique fiber characteristics, controllable modification and a less dense, uniform structure of leather-rich substrate — that create improved opportunities for laser and print embellishment and textural explorations through embossing and other machinations.
What does this do for future Nike icons? The gallery below offers a tease of the potential:
It can carry all types of feels
Think full grain and smooth leather and suede (which actually comes from the reverse side of a Nike Flyleather roll).
Also more overt textures
Both embossing and embossing effects can create strong texture plays on Nike Flyleather, seen on this custom AF1.
It lets prints sing
Sharp and smooth.
Laser embellishments too
Offering a fresh take on branding opportunities.
The post Nike Breaks Down Why Flyleather Is Important For The Future appeared first on KicksOnFire.com.
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