The NBA Finals begin tonight! To kick things off right, Nike just dropped this new commercial centered around LeBron James and the origin one of his most known tattoos.

Back in February of 2002 (before he played in the NBA), LeBron James was in a cover story for Sports Illustrated in which they used the phrase “Chosen One”. Once that interview ended, LeBron James decided to tattoo that very same phrase on his back. The new Nike commercial takes us back to the very moment a young LeBron James decides to get “Chosen 1” inked on his body. Check it out and let us know what you think. We think it’s fire!


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