Last year, Nike held their first design competition for consumers. The winning design was a hit, and now the Swoosh has invited six more creators to produce their own signature sneaker with some help. Check out this year’s Nike On-Air Winners and their designs.
Most sneaker fans are well aware of Nike’s new On-Air initiative. The competition grants Swoosh fans with the opportunity to create their own shoe, which will then be produced and released to the public later on. Last year’s competition yielded Sean Wotherspoon’s famous Air Max 97/1, a uniquely colorful shoe that combined two of the brand’s greatest silhouettes into one clean new take. This year, Nike invited creators from six cities across the globe to workshop spaces, allowing them to create in an unprecedented manner. Taking pieces from various Air Max and Vapormax sneakers, 18 of the contestants were selected by Nike to advance to the public voting round. Then, those 18 were narrowed down to just six by sneakerheads all around the globe.
The six design winners from the Nike On Air challenge will take their next steps in shoe production soon. Following the announcement of the winning models, each designer will travel to Nike’s headquarters in Beaverton, Oregon. Meeting with product development and marketing teams, they will then begin the process of bringing their vision to life, and retail shelves. Check out the winners along with their designs below, and stay tuned to JustFreshKicks for an official release date.
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