PUMA diversifies its Autumn-Winter ’18 Select lineup by partnering with up and coming fashion brand AYTΛO | Outlaw Moscow.

Born out the streets of Russian capital and founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, AYTΛO | Outlaw Moscow is the progressive brand that embraces not only the fashion, but also does filming, drop parties and forms the community of ‘outlaw people’. The brand represents the new wave of Russians that stand for freedom and diversity.

The debut PUMA x AYTΛO | Outlaw Moscow collection incorporates the unique and eclectic influences. It’s a fusion of streetwear and high-end fashion, grime and luxury.

Expect to see distinctive Russian design elements: minimalistic branding and crisp color blocking all coming together in an eye-catching, provocative and complex collection.

Puma and AYTΛO | Outlaw Moscow stand together to deliver a message with a collection designed in Russia, shot in South Africa and available worldwide in July, 2018.

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