Back in the 90s Puma created and released their Puma CELL Technology which was said to be one of the most durable and resilient cushioning technologies of the day. Twenty years later Puma celebrates the anniversary by reissuing a classic from the PUMA Archive: the Puma CELL Endura.

Back in 1998, PUMA introduced the first iteration of CELL Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed us to engineer cushioning and solve for a variety of running needs.

The Puma CELL Endura was the brand’s pinnacle model in the CELL range. Being that the retro/chunky runner is currently trending, Puma thought it was a perfect time to bring back this 90s classic in its best form yet on the eve of the PUMA CELL’s 20th anniversary.

The Puma CELL Endura comes with standout features such as the distinctive eyelets, a chunky silhouette, and its green CELL Technology. Staying true to its OG glory, the model is updated purely with new materials and new production techniques. It maintains the running tech detailing of the original model along with the rubber toe cap plus a unique eyelet stay for the laces. The sneaker’s last was referenced from the PUMA Archive and reworked to create a sleeker toe shape. The original CELL Endura was hand-stitched but this version has evolved with the times and features digital stitching. A breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole.

Look for the Puma CELL Endura to drop on October 4th at select retailers, and PUMA stores worldwide.

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