PUMA will be taking part in this year’s Hypefest, the much anticipated, highly-curated and immersive cultural festival, and they have just confirmed that they are dropping exclusive colorways of the PUMA CELL Endura and CELL Venom only for that weekend in Brooklyn. Designed in collaboration with Mita Japan founder and creative director Shigeyuki Kunii, the exclusive release sees the vis-tech running and 90s inspired CELL Endura and Venom in stealth renditions.
The PUMA CELL is one of the most durable and resilient cushioning technologies of the 90s. Built for stable cushioning as a performance shoe and now after twenty years in the archive the PUMA CELL featuring CELL Technology is back. The re-issuing of the OG CELL Endura and CELL Venom happened just last month to great reception and now Shigeyuki Kunii has turned it on its head.
The exclusive styles designed for Hypefest include brand new edits to this OG classic. The CELL Endura (Hypefest Exclusive) has a new breathable mesh upper with Suede and PU coated overlays. The sneaker has a sleeker toe shape and originally was hand-stitched but has since been updated with digital stitching. Yet, the EVA midsole and rubber outsole keeps a few of the original elements intact. The CELL Venom (Hypefest Exclusive) has the breathable mesh upper but includes both Suede and leather overlays. It features a superior cushioning sole and the OG patented CELL tech that fuses the best of performance and street ready style. Both iterations come in an Asphalt colorway with hits of fluo green throughout.
The CELL Endura (Hypefest Exclusive) and CELL Venom (Hypefest Exclusive) are available for purchase at Hypefest via the PUMA booth. Only individuals on-site at the festival can shop on October 6th and October 7th. Retail price for each pair will be $150. The styles will also be available for viewing at the PUMA booth at Hypefest.
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