Back in 1998, PUMA introduced the first iteration of CELL Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed to engineer cushioning and solve for a variety of running needs.

The Puma CELL Endura was the brand’s pinnacle model in the CELL range. It made its return last year and new colorways of the model are making its way in 2019. This newest offering comes in a bit of a Sprite motif as it comes dressed in a White mesh upper with premium leather and suede overlays. Contrasting the White base of the shoe is the Blue patent leather and Bright Green PUMA branding appearing on the tongue tab, heel and outsole. Add in the Light Green noted on the bubbles in the EVA midsole and you’ve got yourself a pretty clean look for the upcoming Spring season. Out now, find the Puma CELL Endura Patent 98 at select retailers such as Feature for the retail price of $130.


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