Puma teams up with Polaroid (consumer electronics powerhouse) to release the PUMA x Polaroid RS Pack. The pack includes one pair of the Puma RS-0 and one pair of the Puma RS-100.
“Instant photography” has taken on new meaning since Polaroid first introduced the instant camera in the 1940’s. We now have cameras that can fit in our pockets, cameras that fly, and more places to view these photos than ever before. The reinvention of photography has changed the way we travel, share stories, interact with our friends, and capture moments. The PUMA x Polaroid collaboration celebrates this story of reinvention of both industry giants.
The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera. The sneaker features a premium white leather upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Color Spectrum graphic on the tongue. The red footbed is a nod to the recognizable shutter button.
The RS-100 Polaroid sneaker reimagines the 80’s RS-100 model with hints of photography inspiration. Between the two sneaker styles, the RS-100 Polaroid sneaker is the OG silhouette, keeping true to the retro style. The upper features a combination of mesh and leather panels. The iconic Polaroid Color Spectrum graphic is lent to the tongue and outsole.
Both pairs feature PUMA and Polaroid branding found on the tongue label and footbed. The shoes also include a miniature version of the Polaroid analog instant photo in the Polaroid Classic Border Logo with co-branding used as a hangtag.
The PUMA x Polaroid RS Pack released today in North America at PUMA.com, PUMA stores and leading sneaker and lifestyle stores.
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