Nearly 35 years after launching its iconic BOOK IT! program, Pizza Hut is expanding its commitment to literacy through its partnership with the National Football League by joining forces with Pizza Hut NFL player ambassadors and team partners to shine a spotlight on the importance of reading to kids and parents across the nation.
This Giving Tuesday, Pizza Hut is teaming up with Los Angeles Rams All-Pro running back Todd Gurley to amplify his commitment to childhood reading through activations in the community, on the field and across social media during Weeks 13-15 of this NFL season.
This year, Todd will champion literacy for the NFL’s My Cause, My Cleats initiative by wearing custom-designed Nike cleats dedicated to reading during the LA Rams home game on Dec. 16. The cleats feature Todd’s children’s book of choice, “The Magician’s Hat” written by fellow NFL player Malcolm Mitchell, and Pizza Hut partner First Book, a nonprofit dedicated to creating equal access to quality education for children in need.
Leading up to their designated My Cause My Cleats home game on Dec. 16, the LA Rams and Pizza Hut will bring children from Inglewood together for a once-in-a-lifetime reading event with Todd to further emphasize the importance and power of reading.
The brand is also extending its relationship with Seattle Seahawks Wide Receiver Tyler Lockett, who teamed up with BOOK IT! earlier this season to surprise students at a Seattle school, spending the afternoon with them to discuss the power of reading and imagination. In late December, Pizza Hut, the Seahawks and Tyler will host another special reading event in Seattle to inspire young readers in the local community.
Pizza fans nationwide can get involved in supporting childhood literacy by ordering a brand-new bundle deal Pizza Hut is rolling out today at participating stores. The limited-edition deal – The First Book Bundle – will include a $1 donation to First Book for every purchase. The deal is available starting today until Dec. 31.
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