adidas and Pharrell Williams will soon be releasing another colloborative collection. Dubbed the adidas by Pharrell Williams SOLARHU Collection, the collection consists of performance footwear and apparel designed for running. adidas innovation meets color & pattern inspired by East African flags. The collection honors African culture of long-distance running. The collection will also include an exclusive new runner named the Pharrell Williams SOLARHU.
This season marks Pharrell’s second foray into the world of sport performance, having last year designed and developed a tennis collection to be worn on court. With the new range, the collaboration moves from tennis to running, from America to Africa, home to some of the most accomplished long-distance runners in the world. Underscoring the brand concept of sport as transformation, running unlocks the potential to change lives globally. Running also offers a low barrier to entry and enjoys high levels of participation globally, aligning it with Pharrell’s personal message of equality, justice, and self-confidence.
The adidas by Pharrell Williams SOLARHU collection debuts one exclusive new footwear style and eight pieces of apparel for women and men, featuring patterns inspired by East Africa and realized in colors typically used on national flags in the region. The collection is expressed in rich tones of gold, purple, burgundy, cyan, and collegiate red and green.
The new Pharrell Williams SOLARHU runner is the key footwear silhouette of the season and the centerpiece of the collection, reinterpreting the bold color-worlds of East Africa and combining a longwearing Continental rubber outsole with an adidas Boost midsole. Graphic variations of the Hu logo are embroidered on the shoe’s vamp and toe cap, while colorful suede detailing brings texture. The shoe arrives in three colorways: core black/bold green, core black/bright cyan, and bold gold/bold green. Each pair is sold with two additional sets of laces in complementary colors.
adidas innovation meets tribal-inspired graphics to create the season’s apparel: engineered tanks, tees, shorts, and running tights that are taped and trimmed in bright graphics inspired by East African patterns. They provide a foundational runner’s wardrobe with the global spirit that is Pharrell Williams’s signature.
The adidas by Pharrell Williams SOLARHU collection will be available September 25th 2018 at adidas flagship stores, select retailers, and online with a pre-release of the Pharrell Williams SOLARHU on September 8th.
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