adidas Reintroduce the Ultra Boost Consortium Series With A Kind of Guise

The adidas Ultra Boost is back. After a few years on the back burner, 2015’s shoe of the year is being given a new life. This month, adidas reintroduces the Ultra Boost Consortium Collective, starting with Munich’s A Kind of Guise. 

When adidas first introduced the Ultra Boost in 2015, they did so in glorious fashion. The new running silhouette was handed off to the Consortium team for a series of high-profile collaborative releases with the likes of Stella McCartney, Kris Van Asche, and more. Now, it appears that the Three Stripes is taking the Ultra Boost back to its roots with new Consortium Collective releases dropping over the next few months.

Our first new eye-catching Ultra Boost for 2018 comes from Munich-based menswear store A Kind of Guise. If the name is unfamiliar to you, don’t worry. AKOG is a relatively low-key brand, keeping their premium lifestyle collaborations to a small-scale. The last time they teamed up with adidas, the two put out several pairs of the New York, upgraded with luxurious materials and a premium look.

The AKOG x adidas Ultra Boost is one of the most unique takes on the silhouette that we’ve ever seen. The Primeknit upper begins in a soft sand-like color, which takes over almost the entirety of the shoe. The knit also features jagged, zig-zag like ribs running back and forth across the whole model. Next, the detailing around the tongue, heel, and signature heel cup all come in premium leathers to add to the aesthetic. Finally, this special edition is complete with a marbled terrazzo inspired outsole in yellow with peach hits.


adidas’ first entry in the new Consortium Collective pack is scheduled to release on July 27th, 2018. The special-edition Ultra Boost from A Kind of Guise will retail for a steep $220 from AKOG, with a wider Consortium release rumored for August 25th. Check out the official images below for a closer look at this wild new Ultra Boost, and stay tuned to JustFreshKicks for more adidas release news.

AKOG x adidas Consortium Ultra Boost 
Release Date: July 27th, 2018
Price: $220

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