Asics Teams Up WIth Hasbro For G.I. Joe Gel Lyte 3 Collection

Asics and Hasbro have just announced a new collaboration which consists of two colorways of the Asics Gel Lyte 3 inspired by two fan-favorite G.I. Joe characters: Storm Shadow and Snake Eyes.

The line is inspired by an epic chapter in the G.I. Joe lore: the rivalry between Storm Shadow and Snake Eyes.  Once brothers in arms as part of the Arashikage Clan, they find themselves on opposing sides of the struggle between G.I. Joe and Cobra. Now Storm Shadow and Snake Eyes each adorn their own Gel Lyte 3 designed by world renowned pop artist Anderson Bluu.

The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather; the model is elevated and modernized with custom art on the insert. The white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story. Through the intertwining of story and design aesthetic the model is elevated and modernized with custom art on the insert. On the bottom of both shoe models is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story.

The G.I. Joe x Asics Gel Lyte 3 Collection is available exclusively at Foot Locker stores and now. Each pair retails for $120.

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