The New Nike Atsuma Reduces Waste by Reusing Cutout Material

Nike’s focus on sustainability in recent years has led to an interesting selection of eco-friendly footwear, and 2020 will be no different. Check out the new Atsuma, which reduces material waste through a clever use of cutouts.

Nike is cutting back. On materials, that is. The Swoosh is rolling into 2020 on fire after dominating the sneaker world with special releases nad exciting new product since early 2018. This week, the brand took to their new platform to unveil the latest in a long line of footwear with sustainability in mind: the Nike Atsuma. At first glance, the Atsuma looks like a standard Nike trainer, echoing the design language of the brand over the years through shape and styling. However, upon further inspection, you’ll notice that a lot of the Atsuma’s various layers bear a striking resemblance to each other, fitting together like puzzle pieces. When designing the Atsume, the goal was to produce a shoe that limited the amount of material discarded in the end by using the fringe material leftover from cutouts. The best example is the Swoosh, which appears on the lateral side of each shoe in a vibrant teal shade. When flipped, you can see that same teal shade in a larger overlay piece, with a gap the exact shape and size of Swoosh on the other side.


Nike’s innovative new Atsuma silhouette has been scheduled to release later this week, on January 1st, 2019. The sleek new look built for material efficiency has not yet been given a retail price, though we do expect it to fall somewhere in the $100 range, releasing from both Nike and select retail partners. Check out the product images below for a better look at the Atsuma’s various cutouts, and stay tuned to JustFreshKicks for more Nike release news.

Nike Atsuma 
Release Date: January 1st, 2019

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