Celebrate The Holi Festival With The Pharrell x adidas Hu Holi Blank Canvas Collection













After releasing a limited edition colorway of the adidas Crazy BYW during All-Star Weekend, adidas and Pharrell have just announced a new collection that they’ll be dropping to kick off the Spring/Summer 2018 season.

adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head – to – toe and fling brightly hued powders in the air, hoping for long – lasting color in their everyday lives. Imagined as a crisp white uniform to be worn for Holi, the Blank Canvas collection serves up four pieces of apparel and footwear that underscore a message of peace and equality. The range highlights the playful spirit and soulfulness of the adidas Originals by Pharrell Williams collaboration, now in its fourth year. It also represents a continuation of the Hu journey, reflecting Pharrell’s founding vision of energy, color, and spirituality as a unifying force between people.

In its starkness, Blank Canvas begs to be covered and coated in Holi’s wildly colored powders — or simply worn in its pristine condition as a monochrome statement of style. The sleek Hu Blank Canvas Knitted TT is an engineered track top featuring unique material interest in various panels and “patch” – style embroidery declaring the phrase “HU MAN BEING.” For footwear, the iconic Hu NMD goes all -white to create the Hu NMD Blank Canvas, while the simple and versatile Tennis Hu PK Blank Canvas presents a pure take on the everyday trainer. Completing the footwear offering, the classic Stan Smith Blank Canvas gets cleaned up — here in white Primeknit with a coordinated leather lining. These minimalist pieces will serve as a Blank Canvas at the wild and transcendent Holi Festival. Just add color.

 Look for the Pharrell x adidas Hu Holi Blank Canvas Collection to release at select adidas Originals retailers and online on February 23rd. Prices are as follows:
Pharrell x adidas NMD Hu Holi – $250
Pharrell x adidas Stan Smith Hu Holi – $130
Pharrell x adidas Tennis Hu Holi – $130

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