Puma will be celebrating the upcoming launch of Need for Speed Heat, the latest installment of the popular Need for Speed game series, by releasing the Puma Hi OCTN x NFS. Shown above, the sneaker utilizes the game’s color scheme, graphics and icons to create a bold aesthetic.
The Puma Hi OCTN x NFS will appear in the highly anticipated Need for Speed Heat, allowing in-game characters to wear the virtual version of the real-world sneaker.
The Puma Hi OCTN x NFS sneaker design features a Neoprene sock construction with technical overlays and a buckle for additional stability. As in drifting, the wider the tires, the more grip you have on corners and lateral movements. The full rubber outsole takes cues from wide rugged tires, with a comfortable EVA midsole providing the ultimate grip.
“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Team head Marketing Motorsport at PUMA Anja Egger. “What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting.”
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