Chromat and Reebok have teamed up once more for yet another collaboration.
Making its debut during Chromat’s SS20 presentation at New York Fashion Week, the Reebok x Chromat Zig Kinetica takes inspiration from deep sea and space exploration. Designer label Chromat took the bold colors and technical aspects from these worlds and created an upper that’s both functional and visually striking.
Accompanying the product is a campaign concepted and created in quarantine that captures the experience of living life fully in digital realms. Chromat collaborated with Pussykrew, a New York-based Polish CGI artist duo, to create a virtual experience that explores the space between gender, identity and the post-human universe.
What you end up getting are three clean iterations of the model with a vibrant custom upper designed by Chromat. Coming in your choice of White, Solar Yellow and Vector Navy, the Reebok x Chromat Zig Kinetica is available for $150 in unisex sizing on Chromat.co and will be available on Reebok.com starting May 22nd.
The post Deep Sea And Space Exploration Inspires The Reebok x Chromat Zig Kinetica appeared first on KicksOnFire.com.
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