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New Balance Refreshes the 990v5 With a New “Covert Green” Color Scheme

New Balance’s 990v5 has been a huge selling point for the brand since its debut in 2019, helping propel them to the hype status...

Tax Refunds Inspires the YCMC x New Balance 990v5 Collaboration

In 2019 we saw the ‘Loyalty’ New Balance 990v5 release and now YCMC is releasing another New Balance collaboration which is inspired by tax...

HAVEN Elevates the New Balance 990v5 With Luxurious Materials & 3M Accents

The New Balance 990v5 world tour continues this week, with the latest of the Boston brand’s premier running sneakers traveling to Canada for a...

New Balance Drops the 990v5 in Deep Burgundy Tones for the Holiday Season

New Balance’s 990v5 has been the talk of the sneaker world this year, thanks a warm reception from fans, a viral marketing campaign, and...

New Balance Taps Japan’s BEAMS for an Asymmetrical Colorway of the 990v5

New Balance’s 990v5 has been on a tear this year, thanks to a burst in popularity from the fashion community. This week, the sleek...

New Balance Releases the 990v5 in a Triple-Toned “Marblehead” Color Scheme

New Balance’s 990v5 has been on fire this year, lighting up release calendars with subtle new colorways and flashy new collaborations. This week,...

YCMC Pays Homage to the New Balance 990 With the Ultra-Limited “Loyalty” 990v5

New Balance’s 990v5 has been on fire this year, lighting up release calendars with subtle new colorways and flashy new collaborations. This week, east...

YCMC x New Balance 990v5 ‘Loyalty’ is Limited to 400 Pairs

Retailer YCMC has connected with New Balance to release a special 990v5 which is known as ‘Loyalty’ and pays tribute to the longevity of...

New Balance 990v5 ’Triple Black’ Available Now

New Balance is now releasing a new color option of the 990v5 which comes in the ’Triple Black’ theme. Constructed with a mixture of pigskin...