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New Balance 997 Releasing with Metal Plated Logos

New Balance is releasing a new premium version of the 997 which will standout a bit more from their previous releases. Looking closer it features...

YCMC Pays Homage to the New Balance 990 With the Ultra-Limited “Loyalty” 990v5

New Balance’s 990v5 has been on fire this year, lighting up release calendars with subtle new colorways and flashy new collaborations. This week, east...

YCMC x New Balance 990v5 ‘Loyalty’ is Limited to 400 Pairs

Retailer YCMC has connected with New Balance to release a special 990v5 which is known as ‘Loyalty’ and pays tribute to the longevity of...

Kith Unveils New Balance ‘Shark’ Collection

Kith will have a full lineup for their Fall 2019 collection which will include a total of 69 pieces. Consisting of footwear, shirts, pants,...

New Balance ‘Festival Pack’ Inspired by Retro Music Culture

New Balance is set to launch a new ‘Festival Pack’ which will include the New Balance 998 and the New Balance 997. This pack is...

Kith Reveals New Balance “Shark” Collection

Kith is set to release their Fall 2019 collection that includes a total of 69 pieces ranging from outerwear, shirting, pants, footwear, and more. Highlighting...

New Balance “Festival Pack” Inspired by Music Culture

New Balance has dropped an all-new “Festival Pack” that includes the New Balance 998 and 997 silhouettes. The pack celebrates the iconic music and style...

New Balance’s Tokyo Design Studio Launches The New Hiking-Inspired MSCRC This Week

New Balance’s Tokyo Design Studio has been putting out exciting new projects all year, and the latest is no exception. Check out one of...

New Balance Celebrates Their Heritage by Decorating the 997 & 997s in “Grey Day”...

New Balance spent the past week in Hong Kong, debuting their new “Grey Store” pop-up that celebrates their history of flat grey colorways by...

thisisneverthat Unveils a Military-Inspired New Balance 997 Capsule for Fall 2019

New Balance and Japan’s thisisneverthat are back with another collection, this time taking inspiration from the United States Armed Forces color schemes, as well...