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YCMC Pays Homage to the New Balance 990 With the Ultra-Limited “Loyalty” 990v5

New Balance’s 990v5 has been on fire this year, lighting up release calendars with subtle new colorways and flashy new collaborations. This week, east...

YCMC x New Balance 990v5 ‘Loyalty’ is Limited to 400 Pairs

Retailer YCMC has connected with New Balance to release a special 990v5 which is known as ‘Loyalty’ and pays tribute to the longevity of...