adidas Skateboarding announces “Nora”, their new digital short documenting the birth of skate icon, Nora Vasconcellos, in celebration of its first female Pro rider who joined the brand’s global skateboarding team earlier this year. The digital short will make its debut in a few days, but today we share the trailer with you.
The digital short gives a concrete look at a charismatic skater and her personal experience navigating a predominantly male-led industry. Unapologetic and focused, the short film follows a young girl receiving her first board on Christmas to becoming the self-actualized woman and professional that Nora is today. Her style is fluid, her personality infectious, and her determination unwavering. Boldly redefining the skateboarding landscape, Vasconcellos normalizes the sport, inspiring more women to participate. A new and powerful voice inside the skate community, Nora’s penchant for pushing boundaries, quick wit and charm makes her a burgeoning pioneer that transcends far beyond the board.
Directed by Giovanni Reda and produced by adidas, “Nora” features Pro riders Lacey Baker, Sage Elsesser, Elissa Steamer, Andrew Reynolds, and fellow adidas Pro rider Marc Johnson, to name a few. The digital short is slated for its worldwide release this Thursday, 12/21 on adidas Skateboarding’s Youtube.
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