Puma is excited to announce that rising hip hop artist, YBN Cordae has signed with the brand as a Youth Brand Ambassador.
Cordae gained popularity by releasing remixes to popular songs by artists like J. Cole and Eminem and joining the YBN collective in 2018. His old school influence and new school sounds has set him up to be one of the industry’s most anticipated artists. Having already performed at some of this year’s biggest festivals, he is set to begin his first headlining tour in support of his debut album “Lost Boy,” and is also opening up for rapper Logic on his tour.
PUMA selected the up and coming hip-hop star as their new Youth Brand Ambassador due to his effortless street style and sneaker head mentality. He can be seen rocking PUMA in his music videos for Locationship (see above) and Mercy with more campaigns and initiatives between the two to come. YBN Cordae officially announced his signing with PUMA on his Instagram last night, joining PUMA’s extensive roster of fellow musicians including Big Sean, Selena Gomez, Meek Mill, and G-Eazy, among others.
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